Greystripe Media Center
Company Overview
Greystripe is the rich media mobile advertising network. Greystripe's product suite enables brand advertisers to communicate their brand message with a unique mobile audience, developers to gain advertising revenue by serving ads through their games and applications, and consumers to use high quality applications for free. Greystripe's in-application advertising system is protected by a broad array of patents pending and currently serves ads into more than 1000 apps from over 400 developers supporting over 1,400 handset models. Greystripe reaches millions of mobile game uers by powering over 140 Catalog distribution partners, through its online portal GameJump.com, on the mobile Web at www.gamejump.com, and through the iPhone App Store. Greystripe was named an AlwaysOn OnMedia 100 winner in 2009, AlwaysOn Global 100 winner in 2008, Red Herring Global 100 winner in 2007 and the Under the Radar Best in Show: Mobility winner in 2006. For more information on Greystripe visit: http://www.greystripe.com.
Visit Greystripe on the web at http://www.greystripe.com
Industry Praise for Greystripe
Recent Coverage
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iAd Effect Gives Apple's Mobile Ad Rivals a Boost
ClickZ News, July 26, 2010
Rich media mobile ad network Greystripe says it has been selling its inventory more successfully since the announcement of the iAd in April, with advertisers taking increased interest in the medium following the hype the product has enjoyed. Michael Chang, Greystripe CEO, says his firm has sold out its inventory to premium campaigns every month since the iAd was announced, compared with a fill rate of around 50 percent with premium campaigns for the majority of 2009. "[It's] indicative of the increasing interest in immersive mobile advertising from both brands and consumers," Chang said.
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iAds aren't the only immersive mobile option
IMedia Connection, July 26, 2010
That said, iAds aren't the only player in the rich media mobile game. In fact, Greystripe reports that its rich media mobile ad units, known as "immersion ads," have been delivering significant lifts in awareness and purchase intent for top brands.
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Where are all the iAd campaigns?
Mobile Marketer, July 23, 2010
Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.
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Where are all the iAd campaigns?
Mobile Marketer, July 23, 2010
Apple successfully built up a lot of buzz for the debut of iAd as it always does for its launches. But aside from a Nissan campaign here and a JCPenney campaign there, the rollout has been quiet.
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Media Bistro, July 22, 2010
Thanks to iAds, mobile ad network Greystripe sold out its advertising inventory in June.