voodoovox Media Center
Company Overview
VoodooVox™ is an advertising, technology, and services firm that has created an international marketplace for In-Call Media. The company enables the creation and delivery of interactive audio media into the massive telephony market. VoodooVox has developed technology that combines web marketing techniques with the unique qualities of the phone network.The company’s proprietary In-Call Network Exchange (ICNx) provides the mechanism for call publishers to bring their telephony applications to the network and instantly access a robust advertising market. Advertisers, in turn, enjoy simplified access to hundreds of millions of calls from a diverse network of call publishers through the ICNx.VoodooVox is backed by venture capital investors such as Apax Partners, Steamboat Ventures (an affiliate of The Walt Disney Company), Softbank Capital, and Village Ventures.www.voodoovox.com
Visit voodoovox on the web at http://www.voodoovox.com
Recent Coverage
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Dialing IN To Dial UP Your Hispanic Engagement
Media Post Publications, November 13, 2008
As Hispanic marketers, we still want to try new things, even as marketing budgets tighten in 2009. While some brands are already spending six figures on In-Call Media campaigns, it's easy to get started for as little as $20,000. There are several companies who are active in the space including VoodooVox, IDT, and Epana, each offering a different audience and a slightly different offering.
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Dialing IN To Dial UP Your Hispanic Engagement
Hispanic Trending, November 13, 2008
1. Start with a Pilot - While some brands are already spending six figures on In-Call Media campaigns, it's easy to get started for as little as $20,000. There are several companies who are active in the space including VoodooVox, IDT, and Epana, each offering a different audience and a slightly different offering.
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Johnson & Johnson breaks multichannel mobile campaign
Mobile Marketer, November 10, 2008
Pharmaceuticals giant Johnson & Johnson and General Motors Corp.'s Chevrolet car brand recently ran mobile marketing campaigns using in-call audio ads, SMS and mobile Web sitesFor the deployment of the audio ads, both brands tapped the VoodooVox In-Call Network, which functions just like traditional online banner networks, except that rather than integrating into Web sites, its publishers are high-call-volume companies.
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VoodooVox Helps Chevy, J&J with Mobile Campaigns
Media Bistro, November 10, 2008
The VoodooVox In-Call Network played a major part in recent mobile marketing campaigns for Johnson & Johnson and Chevrolet, Mobile Marketer reports.
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VoodooVox: We're the DoubleClick of Voice 2.0
Adotas, August 14, 2008
Adotas sat down with with J. Scott Hamilton, the CEO of VoodooVox to discuss the company's in-call media advertising program, which involves the targeted insertion of ad-supported audio content into the call stream of any type of phone traffic.